Work That Made a Difference
Here’s a look at some of the projects I’ve worked on and the milestones I’m proud of. Each one has taught me something new, pushed me to grow, and reinforced my passion for communication.
Hanga Pitchfest
Hanga Pitchfest is a platform designed to showcase tech-entrepreneurs and creative talent from all over Rwanda and promote the widespread use of technology and innovation across all sectors.
Date
2023-2024
Brief
As the account manager for Hanga Pitchfest 2023 & 2024, a campaign that usually spans for three months, I spearheaded the development and execution of a comprehensive communication strategy aimed at amplifying awareness, engagement, and participation for Rwanda’s premier innovation competition
What I Did
My role included content creation, social media management, media engagement, event promotion, and influencer collaborations. I worked closely with partners, sponsors, and stakeholders to ensure consistent messaging across all platforms and successfully showcased the impact of the competition on Rwanda's innovation ecosystem.
Results
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Both editions of the competition attracted over 800 applications from innovators nationwide.
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Reached 288,098 people organically across social media platforms, gaining 5,412 new followers.
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Produced diverse multimedia content, including 250+ social media posts, videos, animations and graphics, tailored to both English and Kinyarwanda audiences.
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Secured interviews on major platforms like RBA, Radio/TV10, KT Radio, spotlighting Hanga Pitchfest’s impact and driving audience engagement. Additionally, Hanga Pitchfest was mentioned 20+ times in both local and international online news outlets.
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Live updates and content production during pre-selections, bootcamp, and finale ensured broad coverage and high engagement.
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Collaborated with influencers, including journalists and video creators, to amplify outreach and leverage untapped audiences.
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Created compelling videos and articles spotlighting the journeys of finalists, alumni, and startups, driving inspiration and relatability.
250 Podcast Lab
250 Podcast Lab is an ambitious initiative which aims to support and empower aspiring podcasters, equipping them with the skills and resources to create exceptional content that aligns with Rwanda's digital transformation goals.
Date
March 2024
Brief
Our role in the 250 Podcast Lab was to develop and implement a comprehensive communication and branding strategy that would position the program as a leading podcasting hub.
The objectives included:
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Establishing a strong and recognizable brand for the 250 Podcast Lab.
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Equipping participants with market-ready podcasting skills, covering storytelling, technical production, and audience engagement.
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Producing high-quality podcast episodes that highlight Rwanda's ICT sector and innovation ecosystem.
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Driving awareness and engagement through digital campaigns and media outreach.
What I Did
As the Account Manager, I oversaw project execution, content development, and communication efforts. My key contributions included:
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Developing and managing the 250 Podcast Lab brand, ensuring consistency across materials and social media platforms.
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Designing and implementing a comprehensive training curriculum for facilitators to deliver practical, hands-on learning experiences.
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Creating and managing communication materials, including digital content, social media campaigns, and promotional assets to enhance visibility.
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Coordinating program operations, ensuring seamless execution of training sessions, mentorship programs, and content production.
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Facilitating the production of podcast episodes, ensuring participants successfully created 10 episodes each, focused on Rwanda’s ICT and innovation stories.
Results
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Designed and implemented a comprehensive curriculum that facilitators used to deliver practical training sessions.
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Developed and managed the 250 Podcast Lab brand, creating communication materials and social media content that established a strong identity.
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Successfully managed the program’s communications and operations, leading to 200+ applications, with 10 participants completing the program.
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Facilitated the production of 10 podcast episodes per participant, highlighting Rwanda’s ICT sector and its innovation ecosystem.
YouthConnekt Africa Summit
The YouthConnekt Africa Summit is a flagship platform that brings together young people, policymakers, development partners, and private sector leaders to discuss and drive youth empowerment across the continent.
The summit serves as a space for innovation, networking, and collaboration, with the goal of accelerating socio-economic development for African youth.
Date
September - November 2024
Brief
My role in the YouthConnekt Africa Summit 2024 was to develop and execute a comprehensive communication strategy that would amplify the summit’s impact.
The objectives included:
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Creating and delivering high-quality branding, multimedia content, and social media campaigns before, during, and after the event.
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Ensuring a consistent brand identity across all materials and communication platforms.
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Engaging key stakeholders and audiences through targeted messaging, media relations, and real-time event coverage.
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Strengthening the visibility of the summit across regional and global platforms.
What I Did
As the Account Manager, I led the execution of the communications strategy, overseeing branding, content creation, and stakeholder engagement. My key contributions included:
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Managing and coordinating a team of designers, videographers, and content creators to deliver impactful visual and written content.
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Overseeing the production of 40+ graphic designs, 23 vox pops, 6 animated videos, and multiple video highlights to keep audiences engaged.
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Leading the development of multilingual content in 4 languages (French, Swahili, Portuguese, and Arabic) to ensure broader accessibility.
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Coordinating media relations and event coverage, including the creation of a 1-minute TV spot and a 3-minute documentary showcasing the event’s impact.
Results
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Key speeches and performances received 50,000–105,000 views, while event highlights generated 20,000 to over 2 million+ views.
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Posts featuring keynote moments and major announcements gained between 5,000 and 200,000+ likes.
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The summit’s hashtag campaigns garnered 2 million to 10 million+ impressions, boosting awareness and engagement.
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Ensured brand consistency across all event materials, reinforcing the summit’s identity and impact.
Pixeleye
At PixelEye, we don’t just work with clients—we often treat the agency itself as a client, allowing us to push creative boundaries and bring our own ideas to life. Over my two years (and counting) with this incredible team, I’ve worked on countless projects, but two that stand out are the Imivugo Series and the Trends Tense.
Date
February 2023 - Present
Imivugo Series
This series is a platform created by PixelEye to give creatives from Rwanda and around the world a space to express themselves, share knowledge, and inspire others through storytelling. It features experts across various fields, including music, art, writing, film, comedy, culture, design, PR, and branding. My role in the project involves curating interview questions, reaching out to and interviewing guests, and crafting post-shoot content for our social media platforms.
Outcomes
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The series garnered over 5,000 likes and 100,000 views across our social media platforms in just 11 episodes
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Featured renowned creatives from a diverse range of expertise such as Meddy Saleh, Serrah Galos, Sam Mironko, Ngabo King, and many more.
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Successfully positioned PixelEye as a leading agency nurturing creativity, sharing impactful narratives, and empowering audiences through inspiring stories.
Trends Tense
In 2023, a friend of PixelEye approached us with a simple request: to find out what trends were capturing Rwandans' attention at the time. With collective effort, Trends Tense was born—a fun and engaging weekly recap of the internet’s biggest buzz. We didn’t stop there, though. We dove deeper, analyzing how brands and individuals communicate online, and brought it all to life with bold, thought-provoking illustrations and cheeky captions.
When it comes to creating Trends Tense, I’m hands-on throughout the entire process—from shaping the creative direction for each illustration to crafting the titles for every story and writing their captions.
Outcomes
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Since 2023, we’ve produced over 100 editions.
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Each edition reaches around 8,000 accounts every week and averages 200 likes per post
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Transformed Trends Tense into the go-to source for the hottest trends in the country and beyond.
How The Magic Happens
Every project I take on follows a clear and structured process to ensure the best results. This process keeps me organized, creative, and focused on delivering impactful results.
Brainstorm
I kick things off by exploring fresh ideas and approaches that match the project’s goals. This is mostly dominated by thought-provoking questions that don't require answers on the spot.
Drafting
Time to bring the ideas to life by writing the first version with precision and purpose.
Research & References
I dig deep to find insights, trends, and examples that inform and inspire my work.
Feedback
I review input, make adjustments, and sharpen the work to ensure it hits the mark.
Outlining
I break down the project into a clear, step-by-step plan for smooth execution.
Final Polish
I polish every detail and deliver a piece that’s ready to make an impact.